I approach design as a mechanism for cultural translation and strategic storytelling.
My practice is research-first, I start with a question about the audience before making a single visual decision.
Originating from Tamil Nadu, my core work spans brand identity, campaign design, and generative visual systems.
Foundational training in photography and cinematography allows me to direct projects with
cinematic precision bridging concept and high-craft execution across disciplines.
Currently completing an MA Graphic Design at the University for the Creative Arts (UCA),
with a final project building a generative, rule-based visual identity system for Glasgow
grounded in Lynchian urban fieldwork and parametric typography.
Final project: Glasgow Living Identity System — a generative, rule-based identity built on Lynchian urban mapping. Also researching cultural semiotics and the material evolution of Tamil typography.
Rigorous grounding in print design, typography, photography, and cinematography. Executed foundational branding projects.
Produced campaign assets and branding materials for corporate and cultural clients. Worked within a fast-paced creative team from brief to final delivery across print and digital channels.
Led creative direction overseeing designers, photographers, and editors. Managed branding and digital campaigns for cultural and academic events.
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